Jelena Mirkovic Jankovic
I'm Jelena, the designer behind Boja Book Design, working as an independent book cover designer with over 25 years of experience in graphic design, art direction, typography, and print production. My background is in fine arts. I graduated from the Academy of Fine Arts as a painter and later earned a master's degree in Cultural Theory, focusing on color. That foundation still shapes how I approach design, from composition and typography to how colors communicate ideas and emotions.
Got a Book? Let's Talk.
Jelena Mirkovic Jankovic
I'm Jelena, the designer behind Boja Book Design, working as an independent book cover designer with over 25 years of experience in graphic design, art direction, typography, and print production. My background is in fine arts. I graduated from the Academy of Fine Arts as a painter and later earned a master's degree in Cultural Theory, focusing on color. That foundation still shapes how I approach design, from composition and typography to how colors communicate ideas and emotions.
Got a Book? Let's Talk.25+ Years in the World of Books
I've spent more than 25 years around books.
Not only designing them, but working with printing, production, typography, publishing workflows, marketing, and creative direction. Before focusing exclusively on books, I spent many years working as an Art Director and Creative Director in marketing agencies, leading creative teams and developing visual strategies for brands, products, and campaigns.
A book cover has to do many things at once. It needs to capture attention, respect genre expectations, work as a tiny thumbnail on Amazon, survive the printing press, and still feel right in someone's hands years later. That's what I enjoy about this work.
Typography, Creative Thinking & Tailor-Made Book Design
Typography has always been one of my favorite parts of design. The right typeface can completely change the personality of a book, and sometimes moving a title by just a few millimeters solves a problem that an entirely new concept couldn't.
My approach is never based on templates or formulas.
Every manuscript arrives with its own voice, audience, and challenges. A literary novel should not be approached like a business book, and a poetry collection shouldn't speak the same visual language as a thriller.
Each project is developed individually — shaped by the story, the readers, the market, and the goals of the author or publisher behind it.
Because every book is different. And every book deserves to be treated that way.
Who I Work With?
I work with self-published authors, independent publishers, publishing houses, literary agencies, and thought leaders looking for professional book cover design, typography, and publishing expertise.
My portfolio includes fiction and nonfiction, historical novels, romance, Christian and theological literature, memoirs, business and career books, self-help, psychology, poetry, philosophy, and educational publishing.
Whether the book is destined for Amazon KDP, IngramSpark, bookstores, or international distribution, my goal remains the same: to create a cover that feels true to the book, speaks to its readers, and stays memorable long after the first glance.
If you're an author or publisher looking for a professional book cover designer who combines creative thinking with years of practical publishing experience, I'd love to hear about your project.
Let's create a book that looks as considered as the words inside it.