Cheating Death — Bold Typography for a Business Book

Cheating Death by Robert Herbst is a business and personal development book that challenges conventional thinking about B2B sales, leadership, and professional growth. Drawing on real-world experience, the author explores a more meaningful approach to sales, built around relationships, accountability, and personal responsibility.

The cover takes a bold, typography-driven approach, using distressed lettering and a deep indigo background with contrasting orange and blue accents. A repeated A-shaped graphic cuts through the title, creating a striking visual interruption and giving the composition its distinctive character.

Rather than relying on familiar business book imagery, the design uses typography itself as the central visual idea. The result is a contemporary, slightly unconventional cover that feels confident, energetic, and memorable while reflecting the book's direct, thought-provoking tone.